Areas of Expertise

Creative Direction
Branding
Design Systems
Web Design
Platform Design
Health & Wellness
User Experience

I’m currently serving as Creative Director, Art, at an independent health & wellness agency in New York City. I have over 18 years of advertising experience, including work for consumer brands like Nike, NBA, NFL, Walmart, GE, Ernst & Young, JetBlue, and Nissan, to name a few, across traditional and digital media. In my most recent creative leadership role in health & wellness, I have focused on crafting digital experiences and launching brands across Oncology, Neurology, Rare Diseases, Cardiovascular Disease, and Skin Care.

First and foremost, I'm a designer—I constantly perfect my craft, obsessively. After all, it’s my craft that allows me to tell compelling stories that connect people, products and services at an intrinsic, emotional level. I’m passionate about creating experiences that bring these stories to the right audiences. I also create and develop novel platforms to ensure effective delivery of these stories. It’s this dynamic process that energizes me every day and I look for others that share this same passion. As part of a larger team, my biggest passions are strong leadership, collaboration, and most importantly, mentorship…to help others learn to communicate their stories with passion.