Oncology • Biopharmaceutical

Research Oncology—Bolder Science, Brighter Hope

ResearchOncology.com is an unbranded research-dedicated website powered by Celgene Corporation. Research Oncology focuses on key therapeutic platforms currently under investigation that allow for the development of novel paradigm-changing therapeutics.

Celgene tasked us to redesign the user experience for ResearchOncology.com. We built a scalable platform by creating simple but robust interaction models and affordances to help users better find the information they are searching for, through a data-first visualization of their robust pipeline and associated trials.

To help promote and bring awareness to RO.com, we created an omnichannel campaign highlighting the features and benefits of the new platform. The campaign and platform debuted during ASCO 2018.

Work
Brand
Campaign
Convention
Website
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