Skincare • Medical Device
Introducing RESONIC™—Reimagining Tattoo Removal and Cellulite Reduction
Soliton Inc. is a medical device company based in Houston, TX. In 2020 the company received FDA-clearance for a first-of-its-kind technology, Rapid Acoustic Pulse™. Rapid Acoustic Pulse uses soundwaves to deliver non-invasive cellulite reduction in just one 45-minute session and black ink tattoo removal in just 3 sessions.
As customer-serving as the truly breakthrough technology was, Rapid Acoustic Pulse was entering two markets already saturated by competitors with sophisticated technologies and unique methods of action. Soliton needed more.
To communicate implicit trust, the company needed a digital-first campaign that could cut through the slump of COVID and the noise of social media. It needed a website, anchoring a comprehensive online ecosystem. Above all, Soliton needed a brand that would inspire patients to get real about results they had only ever imagined.
On May 2021, the world witnessed RESONIC™. Our Creative team imbued the brand with a color kit, typography, and prose style that balanced a wonderland of self-empowerment with the hard science needed to make it real.
For the dual campaign, we came up with “Reimagine Tattoo Removal” and “Reimagine Cellulite Reduction.” Each set of imagery and taglines play anthemically across devices on all channels, and, frankly, continue to blow up on social media.
For the website, GTO amped-up RESONIC with eye-catching technology and a responsive layout that welcomed—rather than intimidated—patients. Empathetic quizzes and booking modules dynamically responded to user choices, while Before & After sliders and a physician finder brought the science and service forward like no other competitor has been able to do.
Just a month after launch, the site organically placed on the 1st page of Google, spurred 30x search volume for the brand, and achieved 169% of its annual KPI of patient and practitioner sign-ups.
Work
Brand ID
Campaign
Website
Content Strategy
MOA
Website
www.resonic.com
